“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.” -Leo Burnett
Curiosity drives questions….and questions spur thinking…and ideas are born. Creativity is not just for artists. Some of the most vitally creative people I know are not artists; they’re scientists.
Real scientists must be creative or they won’t get the ideas that get them the grants to do the research the answers the questions they can’t help asking….scientific research is based on looking beyond what appears to be there. Science requires people to ask questions. And questions lead to creative thinking.
Unfortunately, many people equate science with number crunching, data sequencing, and very dull calculations. BORING. Even for the people who do them. Those are important parts of science, but they aren’t the whole story. Real scientists face problems and have to solve them. Organizing data and crunching numbers can be tools for finding the knowledge that solves the problem, but they aren’t the end. There is actually no end….one answer creates more questions, and more questions require more research, which raises more questions….for the curious person with a fire in the heart.
And that is the essence of creativity. To be on fire to figure things out, to see things in a different way, to understand the essence of something. Scientists ask questions about the outside world, and artists ask questions about the inner world; both share a curious passion for learning and creating and sharing.